Generative Artificial Intelligence (AI) is now an important marketing tool. That’s because it offers a world of possibilities, from bringing artificial general intelligence closer to reality to offering monumental changes for humanity. No wonder you can never risk skimping on LLM vs Generative AI while running your marketing campaigns.
But to leverage the real potential of generative AI, it’s essential to understand what you’re dealing with in the first place. That is precisely what this blog post will help you uncover today. Below are a few things you should know before using generative AI.
Types of Generative AI Models
There are different types of generative AI models you should know about. They include GPT-3, LaMDA, and LLaMA. GPT-3 or Generative Pretrained Transformer 3, is an autoregressive model pre-trained on a large corpus of text to generate high-quality natural language text.
LaMDA or Language Model for Dialogue Applications, is a pre-trained transformer language model to generate high-quality natural language text quite similar to GPT. But it was trained on dialogue with the aim of picking up nuances of open-ended conversations.
Llama, on other hand, is a smaller natural language processing model compared to GPT-4 and LaMDA, with the aim of being as performant. This type of generative AI model is trained on more tokens to enhance performance with lower numbers of parameters.
How is Generative AI Beneficial for Businesses?
You might be wondering about the essence of LLM vs Generative AI .Generative AI has significant implications for business leaders. That explains why many companies worldwide have already gone live with generative AI initiatives. In some instances, companies are developing custom generative AI applications by fine-tuning them with proprietary data.
Business can realize using generative AI in expanding labor productivity, personalizing customer experiences, and emerging new business models. Things are not any different for businesses that want to accelerate R&D through generative design.
Generative AI holds numerous potential across business domains, allowing for the interpretation, comprehension, and automatic generation of content. Developers and marketers alike are now exploring ways to use generative AI in an attempt to improve existing workflows and transform them entirely to harness the technology’s capabilities.
